Week 4

As more states begin to report demographic data about who is being affected by COVID-19, it’s becoming increasingly apparent that communities of color are experiencing higher rates of infection and death. Dealing with this reality has left these communities reeling—reporting feelings of anxiety and worry as they fight a grueling battle.

The fourth week of Ad Council’s study on Americans’ needs amidst the COVID-19 pandemic underscores the stark contrast in how historically underserved communities have been impacted by the coronavirus. How should brands and content creators consider developing messaging that promotes supporting one another at a time when unity is paramount? See findings from the week 4 survey from The Washington Post.