Week 3

In the third week of the Ad Council’s study on Americans’ needs amidst the COVID-19 pandemic, an important shift has emerged: the news cycle is starting to feel overwhelming, and brands and newsrooms that want to reach people should consider addressing the growing need for diversions through entertainment or off-topic content.

Americans appear to be less worried than previous weeks. And not only are they seeking out less information about the coronavirus—but many are taking breaks from the news altogether as a way to cope with anxiety. Have information overload and reader fatigue set in, or are Americans adjusting to this new stay-at-home world? See findings from the week 3 survey from The Washington Post.